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Tom’s of Maine Adds New Baby SKUs

Venerable naturals company adds lotion and baby wash.

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By: Christine Esposito

Editor-in-Chief

Tom's of Maine is expanding its family of products with a new natural baby care portfolio formulated without parabens, phthalates, phenoxyenthanol and artificial ingredients. The new line includes Baby Shampoo & Wash and Baby Moisturizing Lotion. The pediatrician-tested, hypoallergenic formulas are gentle and use only “purposeful ingredients” derived solely from plants and minerals, according to the brand, which said it invested nearly three years to develop a “safe ...

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